THE BLOG
Writing on Amazon, ecommerce and the decisions behind building a business.
Amazon AI
Amazon’s AI wants to take on more account management. What brand leaders should check before approving its recommendations on advertising, margins and inventory.
Read articleLogistics and Supply Chain
Amazon is selling the back end of retail - warehousing, retail distribution, the Prime badge. What Accelerate 2026 means for CPG and DTC leaders who don't live in Seller Central.
Read articleAmazon strategy
Profitable holiday planning starts with the role Amazon plays in the business. Align promotions and advertising with contribution, inventory and customer acquisition goals before committing to a sales target.
Read articleSpeaking & beauty retail
Beauty brands need to connect AI-driven discovery with customer needs and the economics of growth. My MakeUp in NewYork conversation explores the business decisions behind that shift.
Read articlePODCAST APPEARANCE
Successful Amazon brands need a clear strategy for their customers, products and digital shelf. In this AM/PM Podcast conversation, Kevin King, Billy Pecor and I discuss what separates that approach from simply…
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The work after Prime Day determines whether a sales spike becomes lasting progress. This 2024 article examines how brands can use the results to guide inventory, customer engagement and their next commercial…
Read articleAmazon strategy
Amazon scale requires experienced operators, not just acquisition capital. This article uses Thrasio’s trajectory to examine why platform expertise, hiring decisions and internal capability matter when brands are brought together.
Read articleProduct content
Accurate product information should be consistent across attributes, descriptions and A+ content.
Read articleEcommerce growth
Buy with Prime brought familiar checkout and fulfillment benefits to participating merchants’ own stores.
Read articleBrand management
Product inserts become a business risk when they tie gifts or refunds to reviews. This article examines examples of that practice and the Amazon enforcement concerns at the time of publication.
Read articleProduct content
Amazon’s 2021 product-description changes required sellers to review their listing content. This article applies a simple framework: identify the impact, determine who is affected and choose the right response.
Read articleAmazon strategy
The choice between Vendor Central and Seller Central should reflect commercial economics and operating capability. This article presents my perspective at publication on the changing balance between the two models, including illustrative…
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