Talks on Amazon profitability, customer lifetime value and AI-driven discovery for leaders who need to decide what comes next.
$1B+ in Amazon sales across the brands I've worked with since 2011.
I work with consumer brands primarily through OMG Commerce and take on select independent advisory projects.
Drawing on 15+ years of building Amazon businesses and a background in finance and risk management, I connect the headline trends to the decisions inside the business.
Keynote · Panel · Fireside conversation · Workshop · Podcast Virtual or in person
Luba Ilyasova, MBA Amazon growth strategist · Co-founder, Enspescio · CPG & DTC advisory board member · Titan Network mentor
SIGNATURE TALKS
Three conversations that move the thinking forward.
01 / Founders, CMOs, ecommerce leaders and finance teams
Amazon growth. Built around your bottom line.
Revenue can grow while the business gets weaker. This session shows leaders how to connect pricing, distribution, advertising and product economics, starting with account-level contribution and working down to product groups, parent ASINs and SKUs. Audiences leave with a practical framework for deciding where the next growth investment belongs.
What your audience takes away
Read account-level contribution before making SKU-level decisions.
Distinguish the products you advertise from the products customers buy.
Evaluate the next dollar of investment against its likely contribution and payback.
02 / Brand founders, growth marketers, CMOs and commercial leaders
Your most valuable customer may not be your first-order winner.
A profitable first order is only one part of customer economics. This session explores how repeat purchasing, retention and acquisition payback change the decisions brands make about growth. Luba explains how to use customer value responsibly, separating observed behavior from forecasts and revenue from contribution.
What your audience takes away
Use customer cohorts to understand repeat behavior over a defined period.
Connect retention and contribution to acquisition payback.
Recognize where incomplete data makes lifetime-value projections unreliable.
03 / Brand leaders, retail and ecommerce teams, and industry associations
AI is changing discovery. Who is making the business decisions?
AI is changing how shoppers ask questions, compare products and discover brands. This session connects those changes to the practical work of product information, brand positioning and commercial measurement. Luba gives leaders a way to evaluate AI initiatives by the decisions they improve and the outcomes they can demonstrate.
What your audience takes away
Identify gaps between customer questions and the product information you provide.
Choose measurable commercial outcomes before adopting another AI tool.
Keep human accountability in decisions about claims, pricing and investment.
SELECTED APPEARANCES
On stage. In conversation.
MakeUp in NewYork · September 16, 2026 · Javits Center, New York · Through OMG Commerce
MAKEUP IN NEWYORK
The new beauty retail
A panel on AI-driven discovery, changing consumer demand and growing a beauty brand. Appearance arranged through OMG Commerce.
Luba Ilyasova is an Amazon growth strategist, speaker and co-founder of Enspescio. Brands she has worked with have sold more than $1B on Amazon since 2011. She works with consumer brands primarily through OMG Commerce and takes on select independent advisory projects. She combines a background in reinsurance and an MBA in finance and risk management with 15+ years of building Amazon businesses. Her work connects ecommerce profitability, customer lifetime value and AI-driven discovery to better commercial decisions for brands.
Long bio 173 words
Luba Ilyasova is an Amazon growth strategist, speaker and co-founder of Enspescio. Brands she has worked with have sold more than $1B on Amazon since 2011. Over 15+ years, she has built multimillion-dollar Amazon businesses and the teams behind them, bringing a financial perspective to pricing, distribution, advertising and customer value.
Her career began in reinsurance. An MBA in finance and risk management shaped the commercial discipline she later brought to entrepreneurship and ecommerce leadership. Her experience spans Interlink Products International, Atlantic Coast Brands and its transition to Profectus Beauty, followed by her work with consumer brands primarily through OMG Commerce. She also takes on select independent advisory projects through Brand Coach.
Today, Luba speaks about the economics behind Amazon growth, the value of customers beyond their first order and the decisions leaders face as AI changes retail discovery. She co-founded Enspescio to help brands understand customer lifetime value, retention and acquisition payback across Amazon and DTC. Her talks connect operating experience with questions that founders, marketers and finance teams can act on.
