$20M+
Home improvement brand
Built the Amazon business from zero to more than $20 million in annual revenue.
ENTREPRENEUR. ECOMMERCE LEADER. SPEAKER.
Amazon growth, measured by profit.
Amazon performance starts with the business behind it: pricing, distribution, margins and customer value.
I’ve spent 15+ years building multimillion-dollar Amazon businesses and the teams behind them. Now, I speak on the economics of growth and am building Enspescio to help brands understand what their customers are worth.
Finance & risk management background · Co-founder, Enspescio
LUBA ILYASOVAHoboken, NJ / Working globally
THE OPERATING EXPERIENCE
A track record built inside the business.
$17M
Beauty brand
Scaled the Amazon business to $17 million in annual revenue.
$1B+
Amazon sales across brands I've worked with
Since 2011, across brand-side roles, agency and advisory clients.
15+
Years in Amazon & ecommerce
Building businesses, developing teams and advising consumer brands through their next stage of growth.
Built the in-house ecommerce teams behind both brands’ growth.
enspescioEARLY ACCESS
CO-FOUNDED BY LUBA ILYASOVA
What is a customer worth after the first order?
Enspescio is the software company I co-founded to help brands understand what customers are worth over time. It brings together customer lifetime value, repeat-purchase behavior, promotion performance and profitability, so teams can make better decisions about acquisition, retention and growth.
Explore EnspescioSee the product features, explore plans and book a demo on Enspescio’s website.
UNDERSTAND CUSTOMER VALUE
01
The first purchase
What did it cost to acquire the customer?
02
The next purchase
Do they return, and how soon?
03
The economics over time
What contribution remains, and when does acquisition spend pay back?
A clearer basis for the next growth decision.
ON STAGE & IN CONVERSATION
An operator’s view of Amazon and ecommerce.
Amazon decisions affect the whole business, from what customers pay across channels to where brands invest their next marketing dollar. I speak about how Amazon, DTC and retail work together, and what that means for pricing, advertising, profitability and customer value. My perspective comes from 15+ years building Amazon businesses and leading ecommerce teams.
Let’s talk about your event Explore talks & speaker resources ↗Keynotes · Panels · Podcasts · Executive conversations
CONVERSATIONS I BRING TO THE STAGE
01The economics behind Amazon growth
How to identify what is driving profit, where growth is eroding margins and where the next investment can make a difference. A practical approach to contribution, from the account level down to individual products.
FOR BRAND OWNERS & COMMERCIAL LEADERS02The customer after the first sale
How repeat purchasing, retention and acquisition payback change the growth equation. What leaders need to understand before using customer lifetime value to set a marketing budget.
FOR ECOMMERCE, GROWTH & FINANCE TEAMS03AI meets commercial judgment
How leaders can evaluate AI-driven retail tools, define the outcomes that matter and decide where automation needs human judgment.
FOR LEADERS NAVIGATING RETAIL & TECHNOLOGYSelected talks & conversations.
MAKEUP IN NEWYORK · PANEL
The new beauty retail
A panel conversation on AI-driven discovery, changing consumer demand and what it takes to grow a beauty brand today.
About the panelAM/PM PODCAST · GUEST APPEARANCE
What successful Amazon brands do differently
A conversation with Kevin King and Billy Pecor about brand strategy and the decisions behind building a successful Amazon business.
Listen to the episodeECOMMERCE EVOLUTION PODCAST
Last-Minute Levers for Amazon Q4
A conversation with Brett Curry and the panel about holiday planning, promotion economics and keeping Amazon growth profitable.
Watch the masterclassECOMMERCE EVOLUTION PODCAST
BFCM Breakdown: How Top Brands Won Black Friday with Strategy, Not Just Sales
I join Brett Curry and the OMG team to unpack holiday performance, the connection between marketing channels and lessons for the next season.
Watch or listenIN THEIR WORDS
What industry leaders say.
“Luba is one of the most competent e-commerce and digital marketing professionals that I have worked with in my career.”
Lipton Teas & Infusions
“When I first joined Luba's account as our client, the first thing I was told by our team is that Amazon is literally Luba's right arm.”
Goli Nutrition
“Her experience and knowledge with Amazon has helped us grow this business in a significant way.”
VCNY
“She is an impressive eCommerce Strategist who [helped] me to build a successful company from scratch.”
“Luba literally educates myself and our team on Amazon strategy, and we're an Amazon agency.”
1–2 of 5
Before I was building Amazon businesses, I was in the business of understanding risk.
My family moved to the United States after the fall of the Soviet Union. My professional life began in financial services, working in reinsurance. With an MBA in finance and risk management, I learned to look beyond the headline numbers and ask what was behind them. That perspective still shapes how I build businesses.
In 2011, I became a founder. I launched Hot Ice, an ecommerce business I would later sell. Finance became personal: choosing where to invest, winning customers and making the economics work in a business of my own.
Across 15+ years in ecommerce, I’ve built multimillion-dollar Amazon businesses and the teams behind them. At Interlink Products International, I built the Amazon business from the ground up across a portfolio that included HotelSpa, AquaDance and DreamSpa. At Atlantic Coast Brands, home to Keranique, Hydroxatone and ThickHead, I scaled the Amazon business and built its ecommerce team. I continued through the acquisition and transition to Profectus Beauty.
That work brought my financial background into focus. Pricing, distribution, advertising and customer value all meet in the same bottom line. Leading growth means understanding how they work together.
Today, I work with consumer brands primarily through OMG Commerce, bringing Amazon strategy and ecommerce leadership to client engagements. I also take on select independent advisory projects through Brand Coach.
I share that experience on stage, on CPG and DTC advisory boards, and as a mentor through Titan Network.
It also led me to co-found Enspescio. We’re building software to help brands understand customer lifetime value, retention and the economics beyond the first sale. After years of growing businesses, I’m helping build a clearer way to understand what that growth is worth.
WORK WITH ME
A clearer path to profitable growth.
For consumer brands ready to build, improve or scale their Amazon business, I bring financial discipline and hands-on operating experience to the decisions that matter most.
I work with consumer brands primarily through OMG Commerce, bringing Amazon strategy and ecommerce leadership to client engagements. I also take on select independent advisory projects.
Discuss your growth prioritiesStrategic audits
Assess pricing, distribution, advertising and contribution. Identify what is holding the business back and prioritize where to act.
Fractional Amazon leadership
Bring experienced leadership to your Amazon business. Connect commercial goals to clear priorities, operating decisions and team accountability.
Teams built for growth
Define the roles, responsibilities and ways of working your next stage requires. Align internal teams and agency partners around the same business outcomes.
FROM THE BLOG
A closer look at growth.
Amazon AI
Amazon Accelerate 2026, Part 2: Amazon’s AI wants to run your account
Amazon’s AI wants to take on more account management. What brand leaders should check before approving its recommendations on advertising, margins and inventory.
Read articleLogistics and Supply Chain
Amazon Accelerate 2026, Part 1: Amazon wants to be your back end
Amazon is selling the back end of retail - warehousing, retail distribution, the Prime badge. What Accelerate 2026 means for CPG and DTC leaders who don't live in Seller Central.
Read articleAmazon strategy
Protecting Amazon margins before the holiday rush
Profitable holiday planning starts with the role Amazon plays in the business. Align promotions and advertising with contribution, inventory and customer acquisition goals before committing to a sales target.
Read articleLET’S CONNECT
A conversation worth having.
Planning an event, exploring customer value or looking for strategic support?
Let’s talk about what comes next.