What separates successful big brands from those that struggle on Amazon?
I joined Kevin King and my fellow Titan Network mentor Billy Pecor on the AM/PM Podcast to discuss that question, along with the potential impact of AI-based systems such as COSMO on product discovery.
The conversation is episode 404, “The Three Buckets Of Sellers On Amazon with Luba Ilyasova & Billy Pecor,” released on July 18, 2024.
Competing on the digital shelf.
The episode explores how competitive context shapes an Amazon strategy. It also examines packaging and visual differentiation: how a product communicates its value when shoppers are comparing options on a screen.
Brand recognition is one part of that picture. The way a product presents itself online, and the alternatives a shopper sees alongside it, also deserve attention.
Brand strategy as discovery changes.
We also discuss Amazon search, product relevance and the potential implications of AI-driven systems. COSMO is part of the conversation about how products may be connected with shoppers’ needs beyond exact keyword matches.
The episode brings together brand management, product presentation and discovery, giving listeners several ways to think about how their Amazon business competes.
Listen to the conversation.
Thank you to Kevin for hosting and to Billy for sharing the conversation. The full episode runs approximately 54 minutes and is available on Apple Podcasts.