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Amazon AI
Amazon Accelerate 2026, Part 2: Amazon’s AI wants to run your account
Amazon’s AI wants to take on more account management. What brand leaders should check before approving its recommendations on advertising, margins and inventory.
Read article ↗Logistics and Supply Chain
Amazon Accelerate 2026, Part 1: Amazon wants to be your back end
Amazon is selling the back end of retail - warehousing, retail distribution, the Prime badge. What Accelerate 2026 means for CPG and DTC leaders who don't live in Seller Central.
Read article ↗Amazon strategy
Protecting Amazon margins before the holiday rush
Profitable holiday planning starts with the role Amazon plays in the business. Align promotions and advertising with contribution, inventory and customer acquisition goals before committing to a sales target.
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